Marketing design system
An online brokerage underwent a rebranding; as part of this I was engaged to redesign some of their marketing sites, in the process laying some groundwork for a new design system to go with the new branding.
I redesigned two sites, creating common components in the process for reuse across mobile and desktop, with accessible dark and light modes.
Marketing design system
During this process, IA and user flow shortcomings were identified in the features and sites being redesigned and improvements were made to address these.
The resultant design system includes both light and dark modes (using a simple palette switch) and is designed with accessibility (WCAG) in mind. The design system is also fully responsive.
As part of the deliverables, I documented the individual components for the developers, including content data models. There are options and in some cases multiple states associated with each component.